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Hiro Liquid Lip Paint in Re-Coat

Hiro Cosmetics
Liquid Lip Paint in Re-Coat
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issue eleven : tactile colour

Updated: 12 March 2020

I’ve tried a few liquid lipsticks in my time, and while I do like them for the odd editorial look, I find most liquid lipsticks very drying and uncomfortable for day-to-day wear, and those that dry to a matte finish can be very ageing too. I know most IG beauty influencers might disagree – but unless you have an early twenty-something pout (be that a natural or an artificial one), trust me when I say going full matte can date a look pretty quickly. Enter Hiro’s Liquid Lip Paint. This creamy, nourishing formulation with a bold, vivid colour payoff dispersed in a concoction of natural waxes, butters and oils, delivers something few have been able to. I know, I know, I am featuring yet another red lipstick. In my defence though, is there a more emotive colour than red? It signifies so many things…from danger to passion (some might even argue that passion should come with a danger warning) to energy and action. And for me, nothing beats a classic red lip.

Re-coat, is a true red (red with a blue undertone). It’s the kind of red that will suit almost all skin tones. The biggest question you need to ask yourself with this product is do I have the confidence to wear it? As I said, the colour payoff is bold and unapologetic with good staying power, considering it’s not filled with dimethicone and other performance-enhancing synthetics.

In Action

Benedikte Klüver by Amanda Fordyce for Untainted Mag
Benedikte wears Re-coat | Image by Amanda Fordyce

It is well known that it is near on impossible to achieve such a vivid, true red using only naturally occurring mineral pigments. Other brands that fall into the untainted beauty remit who have developed similar lipstick colours all indicate that they couldn’t have done so without the use of some synthetic pigments…or carmine, which is, as many of you will know, is not suitable for vegans. Some natural brands have even opted out creating a true red because they aren’t prepared to compromise on synthetics colours or animal derivatives. HIRO, however, have assured me that they have found a way to produce a true red using nothing but clear mica, oxides and oils. All their ingredients and formulas are checked by LaFirgo, an independent EU compliance firm. The fact that they have managed to do this is truly groundbreaking and should be shouted from the rooftops!

Wouldn’t it be amazing if the beauty industry could be open-source and information like this could be shared amongst brands to ensure our health and the wellbeing of animals didn’t have to suffer for the cause (ie: the quest for the perfect red pout) ever again?

So if you’re looking for a highly effective product that your lips will love, then I can whole-heartedly recommend this liquid lipstick. Obviously the fact that it’s described as paint, adds even more excitement for me. I used it recently in our latest beauty editorial, Benedikte.

I would also like to remind you that untainted (a.k.a conscious) beauty is about balance. It’s less a product being 100% clean, natural or organic, and more about brands’ principles and practices and ingredient and production transparency as to why a synthetic (include nature-identical) might be more sustainable in the long run.

As with all our recommendations, please shop responsibly. Every product, untainted or otherwise, has a footprint. If you have a red lipstick you love but are interested in an untainted alternative, finish what you already have and then replace with better.


If you’re after a less intense delivery of colour, simply dab some on with your finger instead of painting it on with the applicator. This will also make the texture appear more matte but without the dry feeling of a matte lipstick.


Olive Butter (Olea Europaea), Camellia Oil (Camellia Oleifera), Mica, Candellia Wax (Euphorbia Cerifera), Shea Butter (Butyrospermum parkii), Vitamin E (Tocopherol). May contain: Iron Oxide (CI77491CI77492CI77499)

Hiro Liquid Lip Paint in Re-Coat
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untainted |ˌənˈtān(t)əd| adjective
not contaminated, polluted, or tainted: the paper was untainted by age.

UNTAINTED is a directional beauty platform, pushing the boundaries of clean, sustainable beauty. We are inspired and motivated by the Japanese philosophy of Wabi-sabi.

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