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Six untainted beauty brands whose colourful packaging is lifting our spirits

All the colours of the packaging rainbow

issue eleven : tactile colour

By Khandiz Joni

Choosing your beauty products based on their packaging seems like a strange idea – but we are living in strange times, are we not? Perhaps I’m wrong? Perhaps, that’s what we have always done? The contours of the bottle, the expensive-looking branding, the excessive outer packaging. Our human nature (and clever marketing) have allowed us to buy into this idea that “more” means “better.” Only to learn that a face cream that cost you a downpayment on a home was really made in the same factory and using many of the same ingredients as the “lowly” drugstore brands we had turned our noses up at. It was all just smoke and mirrors.

As more and more consumers are removing the wool from their eyes and beginning to wake up to a world in which social and environmental catastrophes are becoming commonplace much closer to home – there is a shift starting to happen. It’s uplifting to see. For some, this mental shift in awareness happens in the kitchen. For others…the wardrobe. But for many of you, Untainted’s readers, this shift happened in your bathrooms, vanities and makeup bags. Whether you have switched (or are considering switching) to untainted brands because of your health, ethics or the environment…your switch is one small step in the right direction. Coupled with behaviour change, multilateral cooperation and innovation – there is still time to change course (and yes, I am speaking about the climate crisis and impending social collapse).

So to help with that – at a time in history when we all need something to bring a little colour and joy into our lives (you are allowed to feel joy during COVID-19 btw) – here is a roundup of some brilliant beauty brands injecting colour into their packaging, whilst thinking about your health and the health of the planet.  

Learn about the why’s, what’s, how’s and who’s behind some of the brightest beauty brands in the business.

BYBI

Image via bybi.com

“BYBI, BYBI you’re so fine, you’re so fine you blow my mind!” Yes, I do feel like a cheerleader war cry is deserving of this brilliant brand.  I have seen this brand grow from strength to strength over the years and every time I blink they seem to be doing something new and exciting and things carry real weight.

  • Why? Their bright, vibrant, unapologetic jars and bottles speak for themselves. And they just keep getting brighter! Their use of colour, as well as their approach and appreciation of texture, makes them a perfect fit for our Tactile Colour issue.  
  • What? Pocket-friendly, inclusive, high-performance skincare that’s 100% natural, cruelty-free and vegan, and comes in beautifully packaged in eco-friendly packaging.
  • Who? The brand was founded by Dominka and Elsie in 2017. Two beauty bloggers tuned skincare formulators, turned authors, turned beauty startup super-stars!
  • How?  Driven by values, innovation a passion for clean skincare and background in advertising. Elsie and Dominika have really considered the entire value chain in building this beautiful sustainable beauty brand.

They also get brownie points for their radical transparency (one of the best examples of how a truly sustainable beauty brand behaves, informs and educates their customers), their ReBYBI initiative and their brilliant Susty Summits

Whamisa

Luxury whole-body care done the K-beauty way. Whamisa infuses proprietary blends of fermented botanical waters with nourishing organic certified ingredients into their products. If you’re after hydration, this brand delivers time and again.

Image via Whamisa’s Instagram
  • Why? Pretty and understated, with pops of beautiful colour. Their (outer) packaging makes you feel like your in a field of wildflowers. You can almost smell the aromas of nature just by looking at it. 
  • What? From skin care to hair care to body care. Their 100% natural formulations are made up of between 80% (rinse off) – 95% (leave on) organic ingredients. They are, of course, cruelty-free and many of their products are suitable for vegetarians and vegans. Their unique fermentation process offers a natural preservation system that extends the shelf life of their (botanical) water-based products. 
  • Who? An innovative Korean skincare brand focused on preserving the benefits of natural ingredients, with over ten years of research behind their signature fermentation process.
  • How?  Extensive time spent on their research and development (R&D) into perfecting natural skincare that is safe and effective, without compromising on the quality of the ingredients.

Balm Balm

Affordable,100% organic skincare that is gentle enough for even the most sensitive skin. Also, I love the wholesome smell of Balm Balm products – you really can smell that they come from nature.

Image via LoveLula
  • Why? Delicious and delightful bright pops of colour wrapped around apothecary- style, reusable (and recyclable) brown glass. 
  • What? This brand has stayed true to its name. Their skincare offering comes in a selection of balms, oils and hydrosols. So if you like the texture of balms and oils, Balm Balm have you covered!
  • Who? Founded in 2005 by Glenda Taylor. An aromatherapist, perfumer and natural formulation consultant. 
  • How?  Keeping it in the family. Balm Balm is still a family-run business committed to a holistic vision of honesty, integrity, community and sustainability.

Weleda

The OG of untainted beauty brands. Steeped in nearly a century of holistic-thinking experience and formulations.

Image via Big Green Smile
  • Why? If you haven’t seen a Weleda display, you’re missing out. It’s quite literally a rainbow of colour that fills your soul with joy. Weleda uses a Key Plant Philosophy as colour the inspiration for their numerous product ranges.
  • What? From skincare, haircare, oral care, baby care, body to general wellbeing and health care. 
  • Who? Founded in 1921 by the Austrian philosopher and natural scientist, Rudolf Steiner, Dutch doctor Ita Wegman and German chemist and pharmacist Oskar Schmiedel.
  • How?  An uncompromising focus on ecological and anthropogenic diversity, empathy and integrity. 

Dr Bronner’s

The King of Clean(ing). These guys are the masters of soap.

Image via Dr Bronner’s
  • Why? Big and little bottles plastered with the inspiring ideas of a ‘mad-scientist’ and, of course, delicious, bold colour. What’s not to love?
  • What? Multi-use soaps, suds, body care, hair care and oral care (and an amazing ability to fit the most words you have ever seen onto a label).
  • Who? Founded in 1948 by Emanuel Bronner, a third-generation master soapmaker from a German-Jewish soapmaking family. The company is still family-run.
  • How?  Guided by their six cosmic principals: 1: Work hard and grow! 2. Do right by customers. 3. Treat employees like family. 4. Be fair to suppliers. 5. Treat the Earth like home. 6. Fund & fight for what’s right!

Saint Iris Adriatica

A refreshing brand focused on the wellbeing of the body and mind.

Image via Saint Iris Adriactica Instagram
  • Why? Despite SIA’s packaging only being one colour – it’s uniqueness in a sea of same means it deserves to be on this list. Just looking at the emerald green bottles transports you to the crystal clear waters and the intoxicating fauna of the Adriatic that inspired this brand. 
  • What? A luxurious capsule collection of skincare for the body. 
  • Who? Founded by luxury brand guru Sanela Lazic. SIA is a homage to her Croatian heritage. 

untainted |ˌənˈtān(t)əd| adjective
not contaminated, polluted, or tainted: the paper was untainted by age.

UNTAINTED is a directional beauty platform, pushing the boundaries of clean, sustainable beauty. We are inspired and motivated by the Japanese philosophy of Wabi-sabi.

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