Lust & Desire
issue five : a feast for gluttony
The first in our UNTAINTED X MASTERED series
Baltimore-based Makeup artist, Danielle Gerkens, was pushed passed her comfort-zone and ended up creating a series of evocative makeup looks in the process.
"Young and naïve, this story is about a girl’s desire for love. Becoming obsessed with finding ‘the one’, she devours hearts whole. From sweet and innocent to greedy and selfish, she finds herself as a young woman trying to wash her hands clean."
PHOTOGRAPHER: MICHAEL WOODWARD
ART DIRECTION/MAKEUP ARTIST – DANIELLE GERKENS
HAIR STYLIST: JESSICA KIDD
PRODUCTION ASSISTANT - JOHN QUATROCHE
MODEL – VICTORIA TOLAND @ KINGSLEY MODELS D.C.
UNTAINTED X MASTERED BRIEF
The brief set for the Mastered alumni was to create a beauty editorial of 4 – 6 images around the theme of: “A Feast for Gluttony” and create the looks using only edible ingredients/products.
They were asked to use what was already in their kits and kitchens in order to step outside of their comfort zone & experiment with makeup unconventionally.
The objective was not to buy more stuff, but use up what we already have and begin to think differently about the ingredients in our beauty products.
Read about MUA,Danielle Gerkens approach to the brief, as well as the challenges she faced.
In order to meet the requirements of the brief and not purchase unnecessary product, Dani used vegan brands: Tarte, Pixi Beauty and Urban Decay. While not untainted, they do meet the ethical requirement, however, in order to remain true to the UNTAINTED manifesto, these products are not featured. We will do an #untaintedalternative for them in the coming weeks.
Issue No. 5 “A Feast For Gluttony” was definitely challenging. Having to use only truly “clean”
beauty products was tricky because there are very minimal items available in store. For example, a lot of “vegan” products aren’t actually natural and organic, which I found out later.
With the concept, I didn’t want to think of it too literally and use food as physical beauty pieces,
but rather a piece of a story and how I could bring a voice forward through, color, texture, and styling.
Originally, the story was inspired by society’s obsession with technology and how we are distracted and disconnected from the earth.
But once we started shooting, it took on a new story.
We found that certain looks/props weren’t working and just decided to go with the flow.
Model, Victoria Toland @ Kingsley Models D.C. really inspired the looks through her movement, but the entire team really worked well together.