Issue Five : A Feast For Gluttony
Exploring ideas around time, volume, over consumption and edible beauty.
Curiosity is gluttony. To see is to devour.
— VICTOR HUGO, LES MISÉRABLES
I have just returned from India. While I didn't go there to "find myself" I certainly found some perspective - perspective I wasn't looking for, yet in retrospect, clearly needed. I don't know about you, but I cannot quite keep track of where my time goes. My anxiety levels surge worrying about if I have spent my time efficiently. Have I done enough? Have I worked hard enough?
My time in India forced me to waste time. It drove me insane. I sobbed. I got angry. I broke down. I fought the system, however, it was only to my own detriment. For India has its own rhythm. It operates on its own time. It took me two and a half weeks (of my three week trip) to find my own beat within its rhythm, and then I had to leave.
“If you put enough time in the wrong hands, you upset the whole system”
— ANDREW NICCOL
It wasn't until the flight home - one which I was anticipating with great zealousness - that all the learnings began making themselves apparent. Due to snow fall on these delicate British Isles, our flight got rerouted to Germany. My 10 hour journey turned into 35 hours. Despite having to be back in London for a big job, I was strangely calm. I had realised that getting stressed about it would make no difference to the outcome. Only I would suffer. I am tired of suffering under my own, self imposed expectations. And in that calm state of mind, I was able to circumnavigate the distance between where I needed to be and where I was, and still fulfil my responsibilities to the task at hand. It was a lesson I needed to learn desperately, and the magnitude of it has provided me with a new perspective.
While this issue, 'A Feast for Gluttony' was thought up prior to my departure to India, my observations of the way of life there only intensified the narrative of this theme. As in many emerging economies, the disconnect between the wisdoms of the past are even more evident with the reality of the present, and the ramifications for the future.
While the streets of India are littered with the repercussions of consumerism, this is by no means an isolated problem. It's a global epidemic.
We live in a time of over-consumption. A time where disposability is king. A time where our planet is barely coping under the pressures of our earthly desires. We have become glutton's.
So what if we took a moment and began looking at the word 'glutton' from a new vantage point? What if, instead of giving into our burning desires for 'stuff,' we start becoming gluttonous with our time instead? What if, we take a moment and really consider the impact of our choices before we purchase something we simply don't need? Rather purchasing things that will give you back some precious time? Time to read. Time to be still. Time to reflect. Time to make memories of things other than how many hours were spent at the office.
Time to leave nothing by footsteps in the sand.
This issue explores themes and ideas around gluttony - both the regular context and the alternative theory, consumption and making better choices - for ourselves and the planet. We feature brands and products that save you time, are untainted and prove that you can have your cake and eat it.
So as another year draws to a swift close, I hope that the offering on these virtual pages will inspire you to be gluttonous with your time in 2018 and beyond.
Only the best bits from our fifth issue