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Issue 7 : Folklore & Fairytales

Exploring the stories that have shaped us.

Fairy tales are more than true; not because they tell us that dragons exist, but because they tell us dragons can be beaten


Editor's Note

Fairytales and other folklore have been a part of life for centuries. They are the stories that have shaped us, whether we realise it or not. 

While many of these tales have led us to believe that in order to be happy and fulfilled, we need to find a prince and be able to live happily ever after - which, I think is somewhat of a dated ideal for our modern world. Let's face it, life isn't a fairytale. It's hard, heartbreaking, challenging and filled with unknown twists and turns. Sometimes though, there are happy endings. If we work hard and stay focused, we even achieve our goals! Oh, wait a minute, life is starting to sound like a bit of a fairytale after all...

I don't know about you, but it's the lessons in between the "Once Upon A Time" and the anticipated outcomes that fascinates me. The hidden narratives and repetitive archetypes that are there to teach us, from childhood, the ways of the world and warn us about the reality of the 'big bad wolf' and 'the wicked witch' in their human reincarnations. 

This issue will explore fables, folklore, and fairytales from around the world. It will investigate the paradigms and study the characters. Of course, this theme provides me with a visual stimulus to draw ideas from and inspire some, hopefully, engaging beauty editorials, but also delve into the lessons from our ancestors and encourage you to share your stories. It is in sharing our own portrayal of life, that we are able to find a common ground with others. Your life lessons and wisdoms are important for the generations to come. I think it's easy to forget that.

So join me as I skip along through the woods of life and peer into candy-houses and magic mirrors. While I befriend dragons and find happiness in the simple things.

K x

untainted |ˌənˈtān(t)əd| adjective
not contaminated, polluted, or tainted: the paper was untainted by age.

UNTAINTED is a directional beauty platform, pushing the boundaries of clean, sustainable beauty. We are inspired and motivated by the Japanese philosophy of Wabi-sabi.

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