Product Review : Hiro Cosmetics Mineral Eyeshadow

issue three : fear thy neighbour

Truth be told, loose mineral eyeshadows are not my eye makeup of choice as a makeup artist. Oh, I have them. I have a bag full of them. Inevitably they are always in my kit, but I've barely used them. Maybe because my personal aesthetic as an artist does not tend to be the uber glamorous looks that send Instagram a flutter.  Or, perhaps it's simply the fact they are messy and I dread having to clean out my kit every time I have to apply some eyeshadow?

In recent months, however, I have started gaining a new appreciation for these small pots of endless colours and have become excited about their endless possibilities of what can be achieved with them. Being an avid painter, often using a body as my canvas, I have discovered that these mineral eyeshadows make wonderful paint. 

In the latest beauty editorial for the "Fear Thy Neighbour" issue, entitled "Cultural Appropriation," instead of using just "vegan" face paint, I opted to mix my own "paints" to beautify our handsome model, just like the Surma tribe of southern Ethiopia (except I haven't dug the pigments up from the river bank!).

I just love Hiro Cosmetics mineral eyeshadows for this. They use ethically sourced pigments and micas to make their eyeshadows, and they do not include any unnecessary ingredients. Besides the obvious of not including preservatives (you only need preservatives in products containing water of course), they don't contain any nano particles, talc or bismuth oxychloride. While the latter of both of "natural" origin, talc poses a health risk at the source and bismuth oxychloride has been known to aggravate sensitive skin. 

Their choice of colours is any painters dream. Although the colours are mostly shimmery powders (because of the high mica content), once they are mixed with either water or wax, the shimmer is no longer that noticeable. 

They are also obviously great for use on the eyes too... if you're into that kind of thing.

Photo:  Aks Huckleberry  | Model: Jerome Thomas

Photo: Aks Huckleberry | Model: Jerome Thomas

Hiro Cosmetics Mineral Eyeshadow in  Cupcake .

Hiro Cosmetics Mineral Eyeshadow in Cupcake.

Hiro Cosmetics Mineral Eyeshadow in  White Knight .

Hiro Cosmetics Mineral Eyeshadow in White Knight.

Hiro Cosmetics Mineral Eyeshadow in  Mauvelous

Hiro Cosmetics Mineral Eyeshadow in Mauvelous

Hiro Mineral Cosmetics in  Crazy Plum.

Hiro Mineral Cosmetics in Crazy Plum.


When using the paler colours, mixing with water alone leaves a chalky finish (which was useful for my needs of this shoot) but if you want something with a little more hold, I recommend using a facial mist such as Odacité Aloe + Immortelle Hydra-Repair Treatment Mist for extra staying power. For a glossier (think cream face paints) play around with soft(ish) waxes such as shea or cocoa butter or oils.

Image via  Hiro Cosmetics

Image via Hiro Cosmetics


Mica (may contain carmine, iron blue)


Hiro Cosmetics Mineral Eyeshadows were not the only products used to achieve the finished look. Head over to the editorial for the full credit list.